Many of the brand owners we talk with tell us ‘YES!’: Amazon is a problem. Amazon pricing defies their price targets. They see listings that don’t reflect their own marketing goals. And find sellers they don’t believe are legitimate, perhaps selling counterfeits. It’s frustrating – and fortunately there are fixes NBP DIRECT can help you with, which we’ll[…]
Brand owners know that Amazon pricing and product listings are a perennial concern. We talk about how to handle Minimum Advertised Pricing issues, and other infringements elsewhere. But if your products are going to appear on Amazon, or any other online retail site, you should consider how they appear. Greg Mercer of Jungle Scout has a[…]
When we talk about improving the quality of your products’ reception online, we need to first think about Amazon. Amazon is the largest online retailer, and more than half of all internet product searches start on Amazon’s sites. Many brand owners are surprised to find that their products appear on Amazon without any permission or involvement[…]
For many brand owners, Amazon is a source of concern in their marketing and distribution plans. Amazon is the largest online retailer, and more than half of all internet product searches start on Amazon’s sites. Many brand owners are surprised to find that their products appear on Amazon without any permission or involvement from them,[…]